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Which of the following questions would be the best one to help a marketer …

Latest QuestionsCategory: AdvertisingWhich of the following questions would be the best one to help a marketer …
lilsuzylilsuzy asked 1 year ago

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?
A) Did customers search the promotion's website for additional product information?
B) Did the promotion run too long or too short?
C) Did customers enjoy the events associated with the promotion?
D) Did the distribution of the promotional information match consumer expectations and needs?
E) Did the promotion increase purchases from current customers or attract new customers?

1 Answer
Best Answer
shism answered 1 year ago
[ihc-hide-content ihc_mb_type="block" ihc_mb_who="unreg" ihc_mb_template="1" ] E[/ihc-hide-content]
lilsuzylilsuzy replied 1 year ago

You’re right