Author Question: This theory began with the assumption that as a society, we have a set of expectations for how ... (Read 40 times)

Alygatorr01285 · **on:** Aug 11, 2018

This theory began with the assumption that as a society, we have a set of expectations for how people are going to behave nonverbally, and when people behave outside of those parameters, we respond negatively.

A) uncertainty reduction theory
B) expectancy violations theory
C) uses and gratification theory
D) media dependency theory
E) diffusion of innovations theory

Question 2

When a person's use of a product, service, or organization exceeds her or his expectations positively or negatively, which type of word-of-mouth communication occurs?

A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) intentional word-of-mouth communication
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication