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Author Question: Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health. Such ... (Read 903 times)

soccerdreamer_17

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on: Dec 2, 2019
Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health. Such positioning is very important from the business point of view. How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by soccerdreamer_17 on Dec 2, 2019

wergv

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Reply #1 on: Dec 2, 2019
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Boon-Pin Ng

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Reply #2 on: May 29, 2022
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