Question 1
A sign on a drawer in the kitchen of a fraternity said "Plastic Silver." The drawer contained plastic spoons, forks, and knives for casual dinners. Use the principle of hyperreality to explain why users of the kitchen would know what was in the drawer without looking.Question 2
When Ford says that "Quality is Job #1" they are practicing a positioning strategy. Explain positioning.Answer 1
Dining implements in more upscale homes were often made of silver. More casual ware was generally made to look silver even when it didn't contain silver metal. Eventually, all dining implements became known as "silverware." This drawer, however, contained plastic objects, but the objects were used for dining. Fraternity members would know that the label "plastic silver" means the utensils in the drawer are plastic.Answer 2
Positioning influences the consumer's interpretation of its meaning in the marketplace relative to its competitors.