Author Question: Marketing firms use E-channels as: a. information platforms. b. transaction platforms. c. platforms ... (Read 125 times)

a0266361136 · **on:** Jun 28, 2018

Marketing firms use E-channels as:
a. information platforms.
b. transaction platforms.
c. platforms for managing customer relationships.
d. (a) and (c) only.
e. all of the above.

Question 2

A primary disadvantage of disguised research is that:
a. There is a large potential for bias.
b. The structured approach cannot be used.
c. It will be hard to undisguise the data.
d. People will change their behavior.
e. Background data is difficult or impossible to collect.