« previous next »

Author Question: A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a ... (Read 42 times)

tfester

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a (albeit steel-reinforced) Volvo and explaining that the car could withstand a large force. This is an example of a company using ____ to change attitudes.
 a. peripheral processing
  b. schemas
  c. associations
  d. counterarguments
  e. strong arguments

Question 2

A packet of Hershey's chocolate syrup inside a box of Duncan Hines cake mix is a good example of:
 a. brand licensing.
 b. brand association.
 c. co-branding.
 d. brand trading.
 e. co-marketing.


FergA

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Growth of the body and brain is dramatic over the first 2 years. Growth of the body and brain is dramatic over the first 2 years.
Polyps, or abnormal growths, on the lining of the large intestine may indicate early stages of colon Polyps, or abnormal growths, on the lining of the large intestine may indicate early stages of colon
Food Safety and Technology Food Safety and Technology
Development of the Dungeness crab (Cancer magister). The crabs live for 8 to 10 years. Development of the Dungeness crab (Cancer magister). The crabs live for 8 to 10 years.
Video: Types of Transport - Uniport, Antiport and Symport (Glucose and Na+K+ Transporters)

For a complete list of videos, visit our video library