If a channel has been structured to emphasize intensive ...

[charchew]

If a channel has been structured to emphasize intensive distribution:
 a. A great deal of emphasis is placed on selection.
  b. Less emphasis is placed on selection.
  c. Selection takes a long time to accomplish.
  d. Channel members must be presold on the products prior to distribution.
  e. The selected channel members must be re-evaluated every two years.

Question 2

Ethnocentrism may exist at both the individual consumer level or the aggregate societal level.
 
 Indicate whether the statement is true or false

[chevyboi1976]

Answer to Question 1

B

Answer to Question 2

T
An individual may be an ethnocentric consumer. Societies may also be ethnocentric. The buy American motto that Wal-Mart has successfully taken advantage of is a good example of societal ethnocentrism.

[charchew]

Excellent

[momolu]

Gracias!