Author Question: If a channel has been structured to emphasize intensive distribution: a. A great deal of emphasis is ... (Read 51 times)

charchew · **on:** Jun 29, 2018

If a channel has been structured to emphasize intensive distribution:
a. A great deal of emphasis is placed on selection.
b. Less emphasis is placed on selection.
c. Selection takes a long time to accomplish.
d. Channel members must be presold on the products prior to distribution.
e. The selected channel members must be re-evaluated every two years.

Question 2

Ethnocentrism may exist at both the individual consumer level or the aggregate societal level.

Indicate whether the statement is true or false

chevyboi1976 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

T
An individual may be an ethnocentric consumer. Societies may also be ethnocentric. The buy American motto that Wal-Mart has successfully taken advantage of is a good example of societal ethnocentrism.