Homework Clinic
Hands-on Clinic => Other => Topic started by: Davideckstein7 on Mar 10, 2019
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Some argue the Internet has diminished the need for travel agents. Others boast that travel agents offer a unique level of personalized service the Internet lacks. Profile the customer that would utilize a travel agent versus the typical Internet consumer.
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The customer that is less price-sensitive would be more likely to use a travel agent. To some customers, the service is the driving force in the buying decision so having to service themselves on the Internet is not very appealing. Others may argue that many people fear using the Internet for commerce and prefer to use a face-to-face relationship. Using the Internet is not always the less expensive path.
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thank you!