Author Question: One important tactical tool is the press release. A firm can best take advantage of press coverage ... (Read 114 times)

xroflmao · **on:** Jun 29, 2018

One important tactical tool is the press release. A firm can best take advantage of press coverage by:
a. conducting industry events or community activities that reflect favorably on the firm.
b. disseminating information and correcting misinformation within the firm.
c. preparing employees for public appearances.
d. having a file of information that makes for good news stories.

Question 2

Though it is almost impossible to define, creativity is essentially the ability to:
a. see the world in a structured way.
b. hold together seemingly inconsistent elements.
c. think in terms of the way things have to be..
d. be conventional and hardworking.