Question List for "Global Marketing"

  Topics Views Last post
Marketing » The market development strategy involves seeking new customers by introducing existing products or ... New
Started by laurencescou
90 Dec 2, 2019
Marketing » Starbucks is building on its loyalty card and rewards program in the United States with a smartphone ... New
Started by Jipu 123
51 Dec 2, 2019
Marketing » The perceived value equation can be represented as Value = Price/Benefits. New
Started by darbym82
46 Dec 2, 2019
Marketing » Companies can increase prices if costs are low because of process efficiencies in manufacturing. New
Started by elizabeth18
41 Dec 2, 2019
Marketing » If Nestl decides not to market biscuits (cookies) in the United States due to competitive reasons, ... New
Started by mynx
42 Dec 2, 2019
Marketing » The Yugo automobile achieved a modest level of U.S. sales in the 1980s despite a "don't buy" rating ... New
Started by geodog55
41 Dec 2, 2019
Marketing » Walmart's recent exit from the German market was due, in part, to the fact that German shoppers ... New
Started by soccerdreamer_17
37 Dec 2, 2019
Marketing » Nike dropped their well-known tag line "Just do it" in advertising women's clothing in Europe and ... New
Started by jon_i
37 Dec 2, 2019
Marketing » From a global marketing perspective, the history of the Beatles' records is an interesting case ... New
Started by Arii_bell
70 Dec 2, 2019
Marketing » In an effort to "Americanize" the sound of the Beatles' recordings, a studio effect known as reverb ... New
Started by jjjetplane
45 Dec 2, 2019