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Global Marketing ¦ Keegan, Green ¦ 8th Edition
Question List for "Global Marketing"
Pages: [
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140
Topics
Views
Last post
Marketing
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"Back translation" is a technique used to ensure that currency conversion is performed correctly ...
Started by
TVarnum
99
Dec 2, 2019
Marketing
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"Back translation" is a technique whereby a survey or other document that has been translated is ...
Started by
dalyningkenk
103
Dec 2, 2019
Marketing
»
"Channel strategy" involves an analysis of each shipping mode to determine which mode, or ...
Started by
fox
75
Dec 2, 2019
Marketing
»
"Cloud computing" is different from currently available technologies in all of the following aspects except:
Started by
jessicacav
82
Dec 2, 2019
Marketing
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"Convergence" is a term that describes a world in which the telecommunications, consumer ...
Started by
imowrer
64
Dec 2, 2019
Marketing
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"Corporate amnesia" in global partnership is a term which refers to:
Started by
jman1234
62
Dec 2, 2019
Marketing
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"Discussion and consensus must be the norms. Partners must be viewed as equals." When applied to ...
Started by
gbarreiro
71
Dec 2, 2019
Marketing
»
"Export price escalation" is the increase in the initial selling price of goods traded across borders.
Started by
ericka1
56
Dec 2, 2019
Marketing
»
"Export selling" involves tailoring various elements of the marketing mix to global market requirements.
Started by
aabwk4
89
Dec 2, 2019
Marketing
»
"Factor conditions" refers to a country's endowment with resources which may have been created or inherited.
Started by
Caiter2013
81
Dec 2, 2019
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