Homework Clinic

Social Science Clinic => Business => Topic started by: eboni on May 9, 2022

Title: When extending a product to an overseas market, what type of governmental influences must be considered?
Post by: eboni on May 9, 2022

Question 1

When considering a product-line extension, what is one of the risks that marketers need to consider carefully?
◦ Brand width
◦ Product category competition
◦ Family branding fit
◦ Depth of product mix
◦ Product cannibalization

Question 2

When extending a product to an overseas market, what type of governmental influences must be considered?
◦ Cultural preferences
◦ Size and packaging
◦ Language differences
◦ Tariffs and trade barriers
◦ Business customs

Title: When extending a product to an overseas market, what type of governmental influences must be considered?
Post by: KobyRhoads on May 9, 2022

Answer 1

Product cannibalization

Marketers need to make sure that new products don't simply cannibalize, or take sales away from, their existing products.

Answer 2

Tariffs and trade barriers

When selecting a country, companies must take into consideration the type of government, market-entry requirements, tariffs and other trade barriers, cultural and language differences, consumer preferences, foreign-exchange rates, and differing business customs.

Title: Re: When extending a product to an overseas market, what type of governmental influences must be con
Post by: Ismael Cano on Nov 15, 2022

thanks