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Author Question: How is a conversion defined on an organization's Web site? Give examples. What will be an ideal ... (Read 29 times)

s.tung

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on: Jul 7, 2018
How is a conversion defined on an organization's Web site? Give examples.
 
  What will be an ideal response?

Question 2

In the Coors case study, a neural network was used to more skillfully identify which beer flavors could be predicted.
 
  Indicate whether the statement is true or false


ttt030911

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Each organization defines a conversion according to its specific marketing objectives. Some Web analytics programs use the term goal to benchmark certain Web site objectives, such as a certain number of visitors to a page, a completed registration form, or an online purchase.

Answer to Question 2

TRUE


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