Author Question: Once you develop your big idea, you'll first need to come up with: a. Media selections b. A ... (Read 192 times)

lb_gilbert

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Once you develop your big idea, you'll first need to come up with:
 
  a. Media selections
  b. A budget to support it
  c. Management approval
  d. Many more ideas for individual ads

Question 2

There is a big idea in the creative brief.
 
  Indicate whether the statement is true or false



Galvarado142

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Answer to Question 1

d

Answer to Question 2

TRUE



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