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To be successful in reaching diverse audiences, advertisers must: a. Find one overarching ... Started by newyorker26	1 Replies 64 Views	Aug 11, 2018 by verrinzo
Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand: a. ... Started by james0929	1 Replies 44 Views	Aug 11, 2018 by ecabral0
What is the most important benefit of carefully defining one's research questions in advance? a. ... Started by ec501234	1 Replies 136 Views	Aug 11, 2018 by fwbard
The U.S. Census is completely updated every ten years. Indicate whether the statement is true or ... Started by londonang	1 Replies 47 Views	Aug 11, 2018 by aloop
If a client's web site is informative, there is little reason for an advertising agency to do ... Started by APUS57	1 Replies 109 Views	Aug 11, 2018 by Hikerman221
To be effective, a focus group should have at least 20 people in it. Indicate whether the ... Started by abarnes	1 Replies 53 Views	Aug 11, 2018 by kaillie
If you wanted to find information on who uses various product categories and brands, and what media ... Started by audragclark	1 Replies 80 Views	Aug 11, 2018 by Jane
In the Txtng & Drivng...It Can Wait campaign, AT&T's central goal was to a. Promote ... Started by swpotter12	1 Replies 184 Views	Aug 11, 2018 by BUTTHOL369
IMC is the abbreviation for a. International Marketing Communications b. International Marketing ... Started by HudsonKB16	1 Replies 94 Views	Aug 11, 2018 by patma1981
Which of these choices is an example of a company that does NOT use color as a marketable element of ... Started by wenmo	1 Replies 45 Views	Aug 11, 2018 by Amiracle
Regarding logos, all of the following is true except: a. It is the visual symbol that identifies ... Started by joblessjake	1 Replies 111 Views	Aug 11, 2018 by Tonyam972
How is brand reputation formed? a. IMC + Gestalt = Reputation b. Image - Competition = ... Started by vHAUNG6011	1 Replies 50 Views	Aug 11, 2018 by atrochim
A brand, much like a person, has its own distinct personality. Indicate whether the statement is ... Started by vinney12	1 Replies 69 Views	Aug 11, 2018 by zhanghao
Can advertisers go too far in their attempts to be creative? a. Yes; they could cause a consumer ... Started by Bernana	1 Replies 69 Views	Aug 11, 2018 by vkodali
Although celebrities can provide a quick fix to an advertising challenge, they are usually not a ... Started by Melani1276	1 Replies 58 Views	Aug 11, 2018 by DylanD1323
The ADDY Awards are sponsored by a. The American Advertising Federation b. The Advertising Club ... Started by yoooooman	1 Replies 62 Views	Aug 11, 2018 by Jane
One way to engage consumers in your advertising campaign is to: a. Invite them to create their ... Started by rayancarla1	1 Replies 42 Views	Aug 11, 2018 by stallen
A selling idea may be: a. Emotional b. Rational c. Neither rational nor emotional d. Both ... Started by asan beg	1 Replies 147 Views	Aug 11, 2018 by cassie_ragen
Which choice is a NOT part of the profile of talk radio listeners? a. More than two thirds are ... Started by stock	1 Replies 108 Views	Aug 11, 2018 by jrpg123456
Templates for a stations programming elements are referred to as a. skew graphs. b. clocks. c. ... Started by sdfghj	1 Replies 60 Views	Aug 11, 2018 by raili21
A recent trend among cable networks is a. more original programming during primetime. b. more ... Started by ap345	1 Replies 57 Views	Aug 11, 2018 by Sassygurl126
Late newscasts run for 35 minutes on the big 3 affiliates because a. the audience demands more ... Started by jman1234	1 Replies 59 Views	Aug 11, 2018 by Joy Chen
Cable nets and the WB would schedule several plays of the same children's show each day because ... Started by jilianpiloj	1 Replies 51 Views	Aug 11, 2018 by emilymalinowski12
A major problem for measuring a audience viewing a channel on cable systems especially in the ... Started by Awilson837	1 Replies 40 Views	Aug 11, 2018 by nguyenhoanhat
A major concern regarding DVRs is that a. viewers will skip over the commercials. b. viewer ... Started by shenderson6	1 Replies 44 Views	Aug 11, 2018 by rnehls