Answer to Question 1
A global agency that also handles an advertiser's domestic account will know the advertiser's products and current advertising programs. With this knowledge, the agency can either adapt domestic campaigns for international markets or launch entirely new campaigns. Another advantage is the geographic proximity of the advertiser to the agency headquarters. This can often facilitate planning and the preparation of ads. The size of a global agency can be a benefit in terms of economies of scale and political leverage.
International affiliates are used by an agency that does not own and operate offices worldwide. The agency may join a network of foreign agencies or take minority ownership positions in several foreign agencies. The benefit of this arrangement is that the advertiser typically has access to a large number of international agencies that can provide local market expertise.
The risk of these arrangements is that while an international affiliate will know the local market, it may be less knowledgeable about the advertiser's brands and competitive strategy. The threat is that the real value and relevance of the brand will not be incorporated into the foreign campaign.
Answer to Question 2
C
Each experimental organism used in cell biology has advantages for certain types
What emotions are these people expressing? Are these emotions global? Is their way of expressing ...
To cleanse an open wound, begin close to the wound and work outward in full or half circles.
"To begin the pull-back exercise, grasp wrists, then lean back and balance."
Global Climate Change
Global consumption of fossil fuel