Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?
◦ Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
◦ Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them.
◦ Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
◦ Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.
