Author Question: Which choice below best represents why direct email marketing is superior to direct mail? a. Faster, ... (Read 86 times)

lak

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Which choice below best represents why direct email marketing is superior to direct mail?
 a. Faster, higher response rate, lower ROI
  b. Faster, cheaper, better tracking
  c. Faster, higher response rate, cheaper
  d. Slower, higher response rate, higher ROI

Question 2

Cause-oriented marketing is practiced when companies sponsor or support worthy causes.
 
 Indicate whether the statement is true or false



SAUXC

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Answer to Question 1

c

Answer to Question 2

T



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