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Creative briefs include information about: a. The target audience b. What you want the target ... Started by savannahhooper	1 Replies 120 Views	Aug 11, 2018 by aburgess
In addition to the written creative brief, some planners include clips of TV programs the consumers ... Started by james0929	1 Replies 100 Views	Aug 11, 2018 by SAUXC
Strategy is: a. The words and images used to sell a product b. The way you plan to sell the ... Started by khang	1 Replies 134 Views	Aug 11, 2018 by zacnyjessica
Verizon Wireless's How Sweet the Sound campaign succeeded because the company: a. Found ... Started by 809779	3 Replies 64 Views	Aug 11, 2018 by dlook33
There are varying opinions on the size of the gay and lesbian market, but the number of ... Started by KimWrice	1 Replies 116 Views	Aug 11, 2018 by sylvia
Bob Garfield, advertising critic at Advertising Age, is displeased that advertisers have shifted ... Started by fasfsadfdsfa	1 Replies 213 Views	Aug 11, 2018 by iceage
To reach Hispanics, advertisers should run all ads in Spanish. Indicate whether the statement is ... Started by MirandaLo	1 Replies 79 Views	Aug 11, 2018 by ilianabrrr
Bernard Baruch once said, To me, old age is: ________ . a. Five years older than I am b. Fifteen ... Started by Hungry!	3 Replies 74 Views	Aug 11, 2018 by Silverbeard98
Educational attainment and income levels for ________ are higher than the U.S. average. a. ... Started by jCorn1234	1 Replies 105 Views	Aug 11, 2018 by alexisweber49
To be successful in reaching diverse audiences, advertisers must: a. Find one overarching ... Started by newyorker26	1 Replies 65 Views	Aug 11, 2018 by verrinzo
Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand: a. ... Started by james0929	1 Replies 44 Views	Aug 11, 2018 by ecabral0
Prizm ranks zip code areas in special characteristics such as Asian American population, children ... Started by eruditmonkey@yahoo.com	3 Replies 51 Views	Aug 11, 2018 by mjenn52
What is the most important benefit of carefully defining one's research questions in advance? a. ... Started by ec501234	1 Replies 138 Views	Aug 11, 2018 by fwbard
The U.S. Census is completely updated every ten years. Indicate whether the statement is true or ... Started by londonang	1 Replies 48 Views	Aug 11, 2018 by aloop
If a client's web site is informative, there is little reason for an advertising agency to do ... Started by APUS57	1 Replies 111 Views	Aug 11, 2018 by Hikerman221
What is it called when an interviewer gives cues (smiles, frowns) that suggest one answer is better ... Started by amal	3 Replies 55 Views	Aug 11, 2018 by Toya9913
To be effective, a focus group should have at least 20 people in it. Indicate whether the ... Started by abarnes	1 Replies 53 Views	Aug 11, 2018 by kaillie
If you wanted to find information on who uses various product categories and brands, and what media ... Started by audragclark	1 Replies 81 Views	Aug 11, 2018 by Jane
In the Txtng & Drivng...It Can Wait campaign, AT&T's central goal was to a. Promote ... Started by swpotter12	1 Replies 184 Views	Aug 11, 2018 by BUTTHOL369
Which are two areas of law are the most relevant in the context of advertising? a. Trademark and ... Started by james0929	3 Replies 62 Views	Aug 11, 2018 by cat123
IMC is the abbreviation for a. International Marketing Communications b. International Marketing ... Started by HudsonKB16	1 Replies 96 Views	Aug 11, 2018 by patma1981
Which of these choices is an example of a company that does NOT use color as a marketable element of ... Started by wenmo	1 Replies 46 Views	Aug 11, 2018 by Amiracle
Regarding logos, all of the following is true except: a. It is the visual symbol that identifies ... Started by joblessjake	1 Replies 112 Views	Aug 11, 2018 by Tonyam972
A brand's gestalt is: a. Another term for an item's tagline b. All of a product's individual ... Started by plus1	3 Replies 70 Views	Aug 11, 2018 by Bsand8
How is brand reputation formed? a. IMC + Gestalt = Reputation b. Image - Competition = ... Started by vHAUNG6011	1 Replies 52 Views	Aug 11, 2018 by atrochim