Among technology adopters, these customers make the bulk of ...

[stevenposner]

Among technology adopters, these customers make the bulk of technology purchases in organizations and seek products from a market leader with a proven track record of providing useful productivity improvements. This describes:
 A) technology enthusiasts.
  B) visionaries.
  C) skeptics.
  D) pragmatists.
  E) product champions.

Question 2

Among technology adopters, these customers have access to organizational resources and can assume an influential role in giving an innovation a boost during the early stages of market development. However, these customers frequently demand modifications to the product that are difficult for the innovator to provide. This describes:
 A) technology enthusiasts.
  B) visionaries.
  C) skeptics.
  D) pragmatists.
  E) product champions.

[Chou]

Answer to Question 1

D

Answer to Question 2

B