Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: craiczarry on Dec 2, 2019
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The formulation, imagery, and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries. This new global brand represents which type of product innovation?
◦ discontinuous innovation
◦ dynamically discontinuous innovation
◦ comparative innovation
◦ dynamically continuous innovation
◦ continuous innovation
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continuous innovation