Question 1
Hospitality industry scholars cited in the chapter describe three possible strategies for mitigating the unpleasant nature of having to wait. What are these? Give an example of the use of each.Question 2
What do we mean by "once-and-done" service? Why is employee "ownership" of the problem necessary for this to succeed? What company is identified as an example of this in the chapter?Answer 1
Hospitality industry scholars recommend:Answer 2
Once-and-done service eliminates the "it's not my department" excuse. For this to work, companies must give employees authority to handle the problem without unnecessary approvals from bosses. Employees are encouraged to "Own" the customer's problem until it is solved. Ritz-Carlton Hotels strive to apply this idea.