Answer to Question 1
Answer: False
Explanation: While reducing your audience's resistance is especially important when you create unsolicited sales communication, it is also important in solicited sales communication. Although customers who request information want the product or service, you may have to reduce their resistance in situations where the price is unexpectedly high or if the item does not fulfill all of their needs.
Answer to Question 2
Answer: True
Explanation: Other kinds of messages that require persuasion include recommendations for action, requests for favors, and job application letters.
An analogy for how cardiac output, resistance, and blood pressure are related.
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