Author Question: When Andy hears a customer say I need something a lot cheaper, he knows that a product objection is ... (Read 35 times)

mrsjacobs44 · **on:** Jun 28, 2018

When Andy hears a customer say I need something a lot cheaper, he knows that a product objection is being raised.

Indicate whether the statement is true or false

Question 2

Which of the following statements pertaining to the SERVQUAL scale is correct?
A) SERVQUAL compares perceptions to what customers would normally expect.
B) SERVQUAL is a 22-item scale.
C) SERVQUAL consists of four service quality dimensions.
D) SERVQUAL compares perceptions to what a customer should expect from a firm that delivers high-quality services.
E) SERVQUAL consists of one in-depth and two sub-sections of questions.