Author Question: If the target market for a product is small, a company will likely use _______ to sell its product; ... (Read 149 times)

K@ · **on:** Jul 14, 2018

If the target market for a product is small, a company will likely use _______ to sell its product; if the target market is large and widely dispersed, it is more likely to use _______.
A) advertising; personal selling
B) publicity; sales promotion
C) advertising; sales promotion
D) sales promotion; personal selling
E) personal selling; advertising

Question 2

Coca-Cola makes Vitamin Water. While performing a SWOT analysis, they discover that sales of healthier functional beverages, such as Vitamin Water, are expected to grow much more quickly than the sales of cola drinks in the next five years. The fast growth of the functional beverage market would be classified as a(n) _____, and the slowing growth of the cola market would be classified as a _____.
A) threat, weakness
B) strength, threat
C) opportunity, weakness
D) opportunity, threat
E) weakness, strength