Grouping product offerings into product lines provides manufacturers with three primary benefits:
A) convenience for consumers, brand clarity, and market share.
B) clarity for consumers, more effective product management, and simplified branding.
C) convenience for consumers, better branding, and market share.
D) brand complexity, simplified management, and consumer convenience.
E) consumer convenience, market share, and brand complexity.
Question 2
Edward would like a form of business that is a separate legal entity, with most of the legal rights of a real person. He should form a:
A) sole proprietorship.
B) partnership.
C) corporation.
D) joint venture.
E) licensing agreement.
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The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007).
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