Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: amal on Jun 29, 2018
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All of the following are types of limited-service merchant wholesalers except
A) cash-and-carry wholesalers.
B) truck wholesalers.
C) mail-order wholesalers.
D) specialty-line wholesalers.
E) drop shippers.
Question 2
Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to Scenario 7.1. Positive feelings generated by satisfaction with Skola's response will become part of Steve's
A) consideration set.
B) motives.
C) selective retention.
D) response.
E) attitude.
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Answer to Question 1
D
Answer to Question 2
E
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Correct answers!
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Great! Please up vote :D