Author Question: What is the difference between advertising specialties and business gifts? a. Specialties have the ... (Read 40 times)

tfester · **on:** Jun 29, 2018

What is the difference between advertising specialties and business gifts?
a. Specialties have the sponsor's logo on them, while business gifts do not.
b. Specialties promote brand awareness, while business gifts promote close working relationships.
c. Specialties are quite expensive, while business gifts are very inexpensive.
d. Specialties are given on a selective basis, while business gifts are distributed to all.

Question 2

Laura and Marie own and operate a small restaurant. On a weekly basis, they go to their local Sam's Wholesale Club to purchase the food items and cleaning supplies they need for their business. With the exception of the volume they purchase and the items' intended use, this grocery shopping trip is identical to a weekly trip by their families to a grocery store. Sam's is serving as a ____ wholesaler for these entrepreneurs.
A) general-line
B) specialty-line
C) full-service merchant
D) truck
E) cash-and-carry