This topic contains a solution. Click here to go to the answer

Author Question: Constructing coding categories by tallying a small number of responses to a particular question is ... (Read 30 times)

maegan_martin

  • Hero Member
  • *****
  • Posts: 532
Constructing coding categories by tallying a small number of responses to a particular question is known as ______.
 Fill in the blank(s) with correct word

Question 2

Which of the following is commonly used by media planners to assist in the effectiveness of a media schedule in terms of its maximum reach of a target market?
 a. frequency c. reach
  b. net frequency d. net reach



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jevvish

  • Sr. Member
  • ****
  • Posts: 326
Answer to Question 1

test tabulation

Answer to Question 2

D
Definition of net reach





 

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

For a complete list of videos, visit our video library