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Title: All advertising agencies follow the same format for a creative brief as described in the textbook. ...
Post by: pepyto on Aug 11, 2018

All advertising agencies follow the same format for a creative brief as described in the textbook.
 
  Indicate whether the statement is true or false

Question 2

Ads for products that are in the affective model should:
 
  a. Have long copy
  b. Have dramatic visuals
  c. Contain a coupon
  d. Demonstrate the product in use

Title: All advertising agencies follow the same format for a creative brief as described in the textbook. ...
Post by: robbielu01 on Aug 11, 2018

Answer to Question 1

FALSE

Answer to Question 2

b