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A brand, much like a person, has its own distinct personality. Indicate whether the statement is ... Started by vinney12	1 Replies 69 Views	Aug 11, 2018 by zhanghao
Can advertisers go too far in their attempts to be creative? a. Yes; they could cause a consumer ... Started by Bernana	1 Replies 70 Views	Aug 11, 2018 by vkodali
Which of the following advertising trade characters has been around more than 100 years? a. Tony ... Started by Frost2351	3 Replies 49 Views	Aug 11, 2018 by tmlewis4706
Although celebrities can provide a quick fix to an advertising challenge, they are usually not a ... Started by Melani1276	1 Replies 59 Views	Aug 11, 2018 by DylanD1323
The ADDY Awards are sponsored by a. The American Advertising Federation b. The Advertising Club ... Started by yoooooman	1 Replies 63 Views	Aug 11, 2018 by Jane
One way to engage consumers in your advertising campaign is to: a. Invite them to create their ... Started by rayancarla1	1 Replies 43 Views	Aug 11, 2018 by stallen
Emotional selling points are usually more powerful than rational ones. Indicate whether the ... Started by daltonest1984	3 Replies 70 Views	Aug 11, 2018 by Jbrasil
A selling idea may be: a. Emotional b. Rational c. Neither rational nor emotional d. Both ... Started by asan beg	1 Replies 149 Views	Aug 11, 2018 by cassie_ragen
Which choice is a NOT part of the profile of talk radio listeners? a. More than two thirds are ... Started by stock	1 Replies 109 Views	Aug 11, 2018 by jrpg123456
Templates for a stations programming elements are referred to as a. skew graphs. b. clocks. c. ... Started by sdfghj	1 Replies 60 Views	Aug 11, 2018 by raili21
Public television programmers try to a. cumulatively serve many small audiences. b. attract ... Started by Chloeellawright	3 Replies 67 Views	Aug 11, 2018 by Bsand8
A recent trend among cable networks is a. more original programming during primetime. b. more ... Started by ap345	1 Replies 57 Views	Aug 11, 2018 by Sassygurl126
Late newscasts run for 35 minutes on the big 3 affiliates because a. the audience demands more ... Started by jman1234	1 Replies 60 Views	Aug 11, 2018 by Joy Chen
Cable nets and the WB would schedule several plays of the same children's show each day because ... Started by jilianpiloj	1 Replies 51 Views	Aug 11, 2018 by emilymalinowski12
Allocating the cost of a syndicated program against the station budget, putting more value on the ... Started by pane00	3 Replies 69 Views	Aug 11, 2018 by firehawk60
A major problem for measuring a audience viewing a channel on cable systems especially in the ... Started by Awilson837	1 Replies 40 Views	Aug 11, 2018 by nguyenhoanhat
A major concern regarding DVRs is that a. viewers will skip over the commercials. b. viewer ... Started by shenderson6	1 Replies 44 Views	Aug 11, 2018 by rnehls
True or false: half of all online videogame players are between 30-59 years old. Indicate whether ... Started by pane00	1 Replies 39 Views	Aug 11, 2018 by nmyers
If a local broadcast station has the rights to a syndicated show, it can insist the cable systems in ... Started by waynest	3 Replies 57 Views	Aug 11, 2018 by EAN94
Ratings for the broadcast networks have ________ since the early 1980s. a. increased b. ... Started by rl	1 Replies 39 Views	Aug 11, 2018 by ankilker
Which type of format usually includes the most commercials per hour? a. News b. Top 40 c. ... Started by rlane42	1 Replies 33 Views	Aug 11, 2018 by Ashley I
Which of the following is a source of public radio programming? a. National Public Radio b. ... Started by melina_rosy	1 Replies 39 Views	Aug 11, 2018 by elizabethrperez
The typical on-air caller is a. similar to the average listener. b. different from the average ... Started by tiffannnnyyyyyy	3 Replies 44 Views	Aug 11, 2018 by Loise Hard
Success talk is a. how the sales staff sells advertising time. b. how DJs promote the station. ... Started by kshipps	1 Replies 33 Views	Aug 11, 2018 by Jmfn03
Advertisers like talk radio because a. they agree with the hosts. b. controversy brings ... Started by audragclark	1 Replies 35 Views	Aug 11, 2018 by sultana.d