The process of ad design is much like copy writing because:
a. Both require approval of the creative team
b. It relies mostly on human emotion
c. You have to put your imagination to work
d. It relies more on the rational side of the brain
Question 2
The Talk About Giving: A Game Where Everyone Wins case proves that
a. Philanthropy beats charitable giving every time
b. A big idea can work across several creative executions
c. Children are a vast, untapped advertising market
d. A big idea can pop into your head when you least expect it
