Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: leo leo on Jun 29, 2018
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In a _____ advertising schedule, an equal or relatively equal amount of advertising dollars are invested throughout the campaign.
a. continuous
b. pulsing
c. plotted
d. dated
e. flighting
Question 2
What are the two main dimensions of the VALS framework?
a. individuals' demographic characteristics and geographic location
b. individuals' resources and need for achievement
c. individuals' primary motivations and resources
d. individuals' religious convictions and status orientation
e. individuals' behavioral characteristics and resources
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Answer to Question 1
a
Answer to Question 2
c
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Correct answers!
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