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Author Question: In a _____ advertising schedule, an equal or relatively equal amount of advertising dollars are ... (Read 323 times)

leo leo

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In a _____ advertising schedule, an equal or relatively equal amount of advertising dollars are invested throughout the campaign.
 a. continuous
  b. pulsing
  c. plotted
  d. dated
  e. flighting

Question 2

What are the two main dimensions of the VALS framework?
 a. individuals' demographic characteristics and geographic location
  b. individuals' resources and need for achievement
  c. individuals' primary motivations and resources
  d. individuals' religious convictions and status orientation
  e. individuals' behavioral characteristics and resources



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31809pancho

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Answer to Question 1

a

Answer to Question 2

c





 

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