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Author Question: The combination of transit, aerial, and cinema advertising is known as media advertising. a. ... (Read 34 times)

CQXA

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on: Jun 29, 2018
The combination of transit, aerial, and cinema advertising is known as media advertising.
 a. Point-of-Purchase
  b. out-of-home
  c. trade-channel
  d. business-market

Question 2

Which firm did the text highlight as one with a long-term, successful campaign that epitomizes simplicity in defining
  its distinctiveness, a critical ingredient in a good positioning strategy?
 a. Exedrin
  b. Jack Daniels
  c. Nike
  d. Tylenol


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Koolkid240

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


CQXA

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Reply #2 on: Jun 29, 2018
Thank you :)


Koolkid240

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Reply #3 on: Jun 29, 2018
Happy to help you


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