Which of the following is NOT a benefit of being a social business?
a. Content shared by a branded account is eight times more effective than content generated by employees.
b. People are more likely to trust everyday employees than executives.
c. Employee advocacy increases visibility, web traffic, and brand loyalty.
d. Employee networks are much larger than a company's follower base.
Question 2
Which of the following is an example of cause-related marketing?
a. A bank donating 10 to the March of Dimes every time someone opened a new account
b. A brokerage firm sponsoring a golf tournament
c. A music store underwriting a rock concert
d. A sporting goods manufacturer supporting an environmental protection program
e. All of these are correct.
In 1891 William Dean Howells championed the poetry of Emily Dickinson: “This poetry is as characteri
Stereotypes, which play such a profound role in social life, are a basic area of sociological ...
Democracy (or “democratization”) is a global social movement. People all over the world yearn ...
Enduring Social Issues
Measuring Social Development
Business Analytics, 2nd Edition