Question 1
When research is conducted by an outside firm, the research is referred to as ________.
◦ in-house research
◦ supply-side research
◦ do-it-yourself research
◦ client-side research
Question 2
Which is the one issue that may pose an ethical problem for researchers?
◦ Working on political campaign polling
◦ Conducting research on the environment and climate change
◦ Working on a project in which the outcome may not be in the best interests of society
◦ Investigating emerging social media trends