Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: CharlieWard on Dec 2, 2019
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The visionary strategy of the Chief Executive Officer of Volkswagen which included switching the German plants entirely to the new model, failed due to all but one of the following reasons:
◦ confusion among American dealers about where it was made.
◦ resistance on the part of German unions.
◦ continued demand for Beetle model in the United States.
◦ investment in SEAT in Spain.
◦ investment of billions of dollars in Skoda autoworks in Czechoslovakia.
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continued demand for Beetle model in the United States.