Author Question: Network marketing companies are gaining access to emerging markets all over the world, and many ... (Read 67 times)

sc00by25 · **on:** Jun 29, 2018

Network marketing companies are gaining access to emerging markets all over the world, and many continue to find potential in developed countries.

Indicate whether the statement is true or false

Question 2

Which of the following statements is true of strong arguments in a message?
A) Consumers are persuaded by a message containing a strong argument when they devote sufficient cognitive resources to processing the information.
B) Combining a strong argument with an implicit conclusion in an ad message engenders less favorable brand attitudes among consumers with a high need for cognition.
C) Strong arguments have a greater effect on behavioral intentions when consumers focus on the outcome of using a product rather than on the process of using it.
D) Strong arguments concentrate on presenting a negative and limited viewpoint through the message.
E) Strong arguments have a negative effect on behavioral intentions, especially for low-to moderate-involvement products.

reelove4eva · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Network marketing companies are gaining access to emerging markets all over the world, and many continue to find potential in developed countries.

Answer to Question 2

A