Author Question: A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or ... (Read 64 times)

luminitza

  • Hero Member
  • *****
  • Posts: 555
A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or issue.
 a. concept
  b. variable
  c. attribute
  d. construct

Question 2

Aleve, the nonprescription pain reliever, is positioned as having a longer-lasting effect than Tylenol, Advil, or Bayer. This is an example of which of the following strategies?
 a. positioning by product class c. positioning by competitors
  b. positioning by product attribute d. positioning by intangible factors



Natalie4ever

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

C

Answer to Question 2

C
Definition of positioning by competitors



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

For a complete list of videos, visit our video library