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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
The social and managerial process by which individuals and groups obtain what they need through ...
Started by
Arii_bell
27
Mar 24, 2019
Marketing
»
Which is NOT a purpose of marketing in a customer-centered firm?
Started by
lb_gilbert
9
Mar 24, 2019
Marketing
»
Marketing mix elements include all of the following EXCEPT:
Started by
bobbysung
15
Mar 24, 2019
Marketing
»
Instead of simply being defined as "freedom from defects," QUALITY should be defined:
Started by
arivle123
75
Mar 24, 2019
Marketing
»
Relationship marketing is a process where marketers work at building relationships with customers, ...
Started by
cagreen833
74
Mar 24, 2019
Marketing
»
When backed by buying power, wants become:
Started by
mcmcdaniel
18
Mar 24, 2019
Marketing
»
Building strong economic and social ties with customers by delivering high-quality products and ...
Started by
abern
129
Mar 24, 2019
Marketing
»
When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with ...
Started by
Sportsfan2111
111
Mar 24, 2019
Marketing
»
A ________ is a state of felt deprivation.
Started by
Yi-Chen
70
Mar 24, 2019
Marketing
»
It is wise to assess the customer's ________ value and take appropriate actions to ensure a ...
Started by
formula1
115
Mar 24, 2019
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