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Author Question: You are more likely to be influenced by your best friend than you are to be influenced by a ... (Read 45 times)

wenmo

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You are more likely to be influenced by your best friend than you are to be influenced by a stranger. This is an example of the power of _____.
 
  a. scarcity
  b. authority
  c. liking
  d. commitment

Question 2

A company that employs a ________ strategy creates value by generating customer insights and translating those insights into innovations.
 
  A) differentiation
  B) diversification
  C) cost leadership
  D) innovation



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raenoj

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Answer to Question 1

c

Answer to Question 2

A





 

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