« previous next »

Author Question: The Nielsen sweeps are designed to measure a. national viewing. b. local market viewing. c. ... (Read 75 times)

09madisonrousseau09

  • Hero Member
  • *****
  • Posts: 559
on: Aug 11, 2018
The Nielsen sweeps are designed to measure
 
  a. national viewing.
  b. local market viewing.
  c. cable viewing.
  d. Internet viewing.

Question 2

One difference between Nielsen ratings and television quotient data (TvQs) is that TvQs measure
 
  a. likeability and recognition.
  b. total households.
  c. persons using television.
  d. differences between large and small markets.


Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Aug 11, 2018
Answer to Question 1

b

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

A Maasai giraffe in Mikumi National Park, Tanzania A Maasai giraffe in Mikumi National Park, Tanzania
Wombat in Narawntapu National Park, Tasmania Wombat in Narawntapu National Park, Tasmania
Indicators for assessing local blood flow Indicators for assessing local blood flow
Metric System: Measure of Weight and Volume Metric System: Measure of Weight and Volume
Techniques for Applying Local Anesthesia Techniques for Applying Local Anesthesia
Video: Physiology of Asthma

For a complete list of videos, visit our video library