Homework Clinic

Social Science Clinic => Business => Marketing => Topic started by: dejastew on Jun 28, 2018

Title: Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives ...
Post by: dejastew on Jun 28, 2018

Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives through a self-replicating process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Advertisements containing functional-only appeals are more effective than advertisements containing both functional and psychosocial appeals.
 a. True
  b. False
 Indicate whether the statement is true or false

Title: Viral marketing accomplishes positive WOM by using social networks to achieve marketing objectives ...
Post by: emsimon14 on Jun 28, 2018

Answer to Question 1

True

Answer to Question 2

False