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Author Question: Explain what is meant by moving a customer up the buying cycle. What will be an ideal ... (Read 31 times)

Sufayan.ah

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on: Jul 26, 2018
Explain what is meant by moving a customer up the buying cycle.
 
  What will be an ideal response?

Question 2

What are internal marketing strategies selected to achieve?
 
  What will be an ideal response?


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KKcool

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Reply #1 on: Jul 26, 2018
Answer to Question 1

Moving customers up the buying cycle means making potential customers aware of the services offered by the construction company and getting them to make a trial purchase. After the initial purchase, the goal is to do sufficient repeat business with each customer so that the construction company becomes the exclusive provider of construction services.

Answer to Question 2

Internal marketing strategies are selected to inform employees of company activities and to ensure that they understand their role in maintaining the company's reputation and marketing its services.


Sufayan.ah

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Reply #2 on: Jul 26, 2018
Thanks


KKcool

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Reply #3 on: Jul 26, 2018
Welcome :)


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