When managers attempt to shape the public's view of the organization in order to make it a
more positive one, this is known as
a. scanning and monitoring the environment.
b. gatekeeping and information processing.
c. establishing interorganizational relationships.
d. establishing intraorganizational relationships.
e. representing and protecting the organization.
a. brand loyalty.
b. barriers to entry.
c. boundary spanning.
d. gatekeeping functions.
e. economies of scale.