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Social Science Clinic => Business => Communications => Topic started by: cool on Sep 22, 2021

Title: What are three strategies a speaker can use to modify the audience's perception of his or her ethos?
Post by: cool on Sep 22, 2021

Question 1

What are some simplifying devices a speaker can use to learn more about the audience? Discuss how roles and fields play a part in gaining audience information.

Question 2

What are three strategies a speaker can use to modify the audience's perception of his or her ethos?

Title: What are three strategies a speaker can use to modify the audience's perception of his or her ethos?
Post by: 234sdffa on Sep 22, 2021

Answer 1

- Imagine the audience as the general public-listeners who share characteristics of people in general, such as common sense, self-interest, sensitivity to others, and enthusiasm for a good story.
- A speaker might think of the general public as those people who enjoy baking, or people who participate in winter sports.
- Another simplifying device is to focus on the particular roles that the speaker thinks listeners play or on a particular field.
- Each individual occupies many different roles in society. Depending on the role of the audience, the speaker can focus on different aspects of the topic.
- Speech topics represent different fields, or subject-matter areas, with different norms and assumptions.
- The speaker should emphasize the particular role or field that is most relevant to the speech.

Answer 2

- Use wording to help build a sense of community. This is especially important when the audience is culturally diverse.
- Be careful not to assume your own beliefs and values are universally correct and should be accepted by everyone. If audience members question your values, they will question your message.
- Consider whether you and your listeners have different role models, different common knowledge, and different life experiences. An audience analysis reveals ways the speaker should make adjustments regarding these things.