Homework Clinic
Social Science Clinic => Business => Communications => Topic started by: javeds on Sep 22, 2021
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Question 1
What are some forms of selective perception that can affect a speaker's message?
Question 2
What are the five strategies a speaker can use to promote the purpose of conversion? How do they differ from strategies used for other purposes?
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Answer 1
- Denial: some audience members refuse to accept a claim no matter how strongly it is justified.
- Dismissal: some audience members will disregard a message, even if it's generally true, because they don't believe it can happen to them or affects them.
- Belittling the source: listeners might discredit a speaker who relies on a single source.
- Compartmentalization: if a message challenges what audience members believe, they might keep it separate from their conflicting belief, so that the two ideas are not at odds.
Answer 2
- Four strategies for promoting conversion are (1) chip away at the edges of beliefs, (2) identify a pattern of anomalies, (3) employ consciousness raising, (4) seek incremental changes, and (5) use reluctant testimony.
- The answer should explore patterns of difference across strategies&-for example, it might be noted that conversion strategies draw on linking existing beliefs to new beliefs while strategies to strengthen commitment simply seek to strengthen existing beliefs.
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