Homework Clinic
Social Science Clinic => Business => Management => Topic started by: jparksx on May 20, 2019
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In a short essay, describe social learning.
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The belief that people can learn both through observation and direct experience is called social learning theory. The influence of others is central to the social learning viewpoint. The amount of influence that these models will have on an individual is determined by four processes: attentional processes; retention processes; motor reproduction processes; and reinforcement processes.
Attentional processes focus on how well the model captures a person's attention. For example, a dancer would seek to emulate the moves that he sees in a popular video because they are dramatic and attractive.
Retentional processes measure how well the observer can remember the model and its key features.
Motor reproduction processes focus on how well the observer is able to emulate the model physically.
Reinforcement processes focus on how strong the incentives are for the observer to want to emulate the behavior.